Brand Up 2.0: Propel Your Early Career Success
Brand Up 2.0: Propel Your Early Career Success is your indispensable guide to high-octane success in the modern workplace as you navigate your budding career. Whether your ambitions lie in the corporate world, the start-up scene, or non-profit, you'll gain expertise in interviewing, networking, personal branding, reputation management, social media, and more. The book has been endorsed by Mel Robbins, Barbara Corcoran, and other prominent figures in career development, entrepreneurship, and business.
This comprehensive guide packed with strategies and tools is tailored for early career professionals seeking jobs, new roles, promotions, and a thriving future in our interconnected world. The book features invaluable career-building best practices and helps young adults tell their unique stories that highlight their best selves and answer the million-dollar question: Why Choose You?
Author Stacey Ross Cohen, a personal branding and digital leadership expert, guides you through the process of building a positive personal brand and a digital dossier that will set you up for success, no matter your career path or goals. Stacey's engaging writing style, filled with anecdotes and New York wit, inspires action with bite-sized expertise, real-world anecdotes, and wisdom from job recruiters, HR professionals, CEOs, and entrepreneurs who have built outstanding personal brands. Her message is clear: Early career professionals must cultivate a sterling digital footprint in today's digital landscape. To thrive offline, you must thrive online and build essential life skills.
Stacey's co-authors, Allison Kluger and Kudzi Chikumbu, enrich the book with their distinct expertise and perspectives. Allison Kluger is a Lecturer of Organizational Behavior at Stanford's Graduate School of Business. Kudzi Chikumbu, a lifestyle influencer and marketing authority, expertly connects and builds community through creator marketing, partnerships, and education.
Brand Up 2.0 follows Stacey's best-selling book Brand Up: The Ultimate Playbook for College and Career Success in the Digital Age, offering a step-by-step guide to building strong digital leadership skills and making your mark.
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