Brand Up 2.0 brings a fresh, timely perspective to career development. Stacey Ross Cohen translates her marketing wisdom into incredibly useful and actionable advice for young professionals. If you want to accelerate your career with clarity and confidence and stand head and shoulders above the competition, you can't miss this book.

“If you want to succeed in today’s competitive world, then a strong personal brand is an absolute must. That’s where Brand Up comes in. Stacey Cohen distills her decades of experience into a step-by-step guide for achieving college and career success. If you want to excel at networking and entrepreneurship in the classroom and in the boardroom, don’t miss Brand Up!”

“Whether you’re working on college admissions, getting a job, moving into the world of trade or entrepreneurship, or chasing your greatest aspirations, Brand Up is a great guide to help build your personal brand and get an edge over your competition.”

Brand Up 2.0 is not just another job search manual—it's a transformative guide to stepping up your career game and being the boss of your future. Author Stacey Ross Cohen skillfully lays out a clear path to help early career professionals confidently land their dream job, shift careers, or start a business. Packed with skill-building tools and strategies to discover, develop, and deliver your professional value, this book paves the way for a lifetime of career success.

“The pandemic has changed the way we work forever. With the rise of technology and the gig economy, it’s more important than ever to prepare kids for the future. That’s where Brand Up comes in. The book provides students with skills to achieve academic and career success, including goal-setting, building a strong online presence, interviewing, networking, entrepreneurship, and so much more.”

“As a fellow branding expert, as well as an educator and parent of two teenagers, this book could not have come at a more opportune moment. I teach clients and graduate students how crucial it is to define your brand, highlight your superpowers, and differentiate yourself, so you can authentically be YOU. Brand Up champions these very notions! Brand Up instructs and guides our teens and young adults in the importance of thinking strategically while proudly leveraging their skills and unique qualities that make them marketable and successful.”

“Brand Up is aligned with our mission to inspire current and future generations of women leaders to start and grow their businesses. Empowering youth with entrepreneurial skills will help more women launch their own businesses, creating a more diverse and innovative workforce. We need more women leaders in the world, and this playbook is a significant step toward making that happen.”

“To succeed in the modern entrepreneurial age, you NEED to know who you are, showcase your strengths, and authentically tell your story. Brand Up provides valuable insider secrets and tools to help you stand out in a world filled with noise and everyone vying for attention. The personal branding and life skill lessons I gained were essential to my development as a digital entrepreneur.”

Brand Up 2.0 is the ultimate playbook for Gen Z future trailblazers ready to fast-track their careers. Packed with cutting-edge strategies, essential tools, and insider tips, this guide helps you unleash your hidden talents, master critical skills, and crush your career goals with confidence

Brand Up 2.0 is a masterclass in career acceleration! Bursting with practical tips and Stacey Ross Cohen's contagious enthusiasm, it's a must read for anyone looking to make their mark in the professional world. Read this book! Then watch your career soar to new heights.

“Essential life skills often not taught in schools. It’s only a matter of time before you will be Googled. High school students, college students, adults. It’s inevitable. This easy-to-read workbook provides actionable strategies to help students learn how to effectively tell their personal story and control their own narrative. These essential skills will help give them an edge in all stages of life. An absolute must read. ”

“We all need to be aware of how we are presenting ourselves to the world, and teens must be intentional about building a positive digital footprint. Whether seeking to go to college, become an influencer, score a dream internship, or start a business, this playbook will get you started on your journey to success. Packed with tips, tricks, and strategies, Brand Up is a must-read for any teen who wants to get ahead in today’s competitive world.”

“This is the book I wish I had growing up and the one I want for my children! Drawing on her unparalleled experiences and insights, Stacey Ross Cohen provides so much more than great advice... she offers a practical, accessible, and empowering ‘how to’ for teens to both imagine and shape their own futures. Brand Up is the ultimate roadmap to flourish in a world of ever-growing complexity and uncertainty.”

“Stacey Ross Cohen is an authority on branding! Learning about personal branding is crucial for entrepreneurs of all ages. The sooner you learn it, the better. Brand Up capitalizes on this concept by focusing on teaching teens the value of branding. A perfect subject to learn for the right age group.”

“Take it from me – don’t judge personal branding until you’ve learned about it and have read this book! Although skeptical when I was required to take a personal brand-ing class in high school (taught by contributor Jason Shaffer), this class was life-changing: it helped me become more self-aware, build a solid online reputation, get accepted into my top choice school, and recently nabbed my dream job. As an artistic person and visual learner, I loved being able to create my ‘digital footprint’ the way I wanted others to see it. Whether applying for a job or college, this book will help you tell your story, find your strengths, and showcase your skills.”

“One of the key factors in workforce preparation is personal branding – being memorable, unique, and standing out. Brand Up does just that. The book’s focus on the high school years will help our potential diverse future workers make a mark in our increasingly connected world. We highly recommend this book to students for their preparation for the workforce.”

“When you apply for a seat at a competitive university or that first job at a hot company, never forget that you are the product and you’re in charge! Stacey shows you how to create a personal brand that stands out from hundreds of other people who simply send in an application.”

“As an educator and a parent, I’m truly grateful for the actionable tools and strategies provided in this engaging book! It isn’t easy making something complex and nuanced this accessible, but Stacey Ross Cohen does this masterfully. An essential read for teens, parents, educators, those who influence our future leaders, and really anyone who wants to untap their limitless potential!”

Colleges should produce well-rounded professionals who, not only receive an education, but have also been taught how to understand life. Consequently, being college-ready is also about having life skills. And that is precisely what sets this book apart! More than ever, kids need to develop skills such as personal branding, networking, and interviewing. It’s not just about having perfect GPAs and test scores. Plus, it’s essential for teens to get a jump start building a positive online presence.”

“Brand Up is a game changer. It shows teens how to create a brand that will make them stand out from the crowd and get noticed by colleges, employers, coaches, and more. It also provides tools they need to level up essential life skills such as networking and interviewing.”

As an HR executive committed to changing the status quo, I know the impact of a strong digital presence. Brand Up 2.0 is a must-read for young professionals. It's packed with practical advice and real-world strategies to help you elevate your career, build a personal brand, and confidently navigate the evolving landscape. Trust me, this is a must-read for anyone looking to make their mark!

Those who are prepared have a much better chance of getting the job that matters and furthering their career. Stacey Ross Cohen’s book “Brand Up 2.0: Propel Your Early Career Success” is an indispensable resource that prepares early career professionals for complete and thorough success. The book provides very specific techniques, nuggets of data, and a plethora of practical, experiential, and unforgettable exercises. Even if you are currently employed, you can use this guide to reassess your current situation and chart your next steps.

Stacey Ross Cohen returns with a follow-up to her highly engaging and successful book. Brand Up 2.0 is an essential resource and pivotal entry point for early career professionals and anyone looking to highlight their strengths and gifts. In a world where a robust digital presence is paramount, she delivers practical tools and insights. Brand Up 2.0 empowers readers to elevate their personal brand, ensuring they shine brightly in the eyes of current and potential employers. A must-read for anyone looking to make a lasting impression in their career journey!

Brand Up 2.0 is an absolute game-changer in today’s competitive job market. Stacey Ross Cohen emphasizes the significance of personal branding and outlines a comprehensive yet achievable 360 strategy to help you stand out and secure the right opportunities. If you're looking to pave the way for long-term career success, Brand Up 2.0 is a must-read. Highly recommended!

“For our under-resourced students, uncertainty for their college and career readiness impedes their future potential. Brand Up provides a step-by-step methodology to tell their stories in a positive, uplifting manner and to empower them to a better future. This book should be in every high school.”

As an educator, I’m always on the lookout for resources that can truly benefit students, and Stacey Cohen’s Brand Up is a standout! This book is a fantastic tool for young people navigating the ever-evolving world of what it means to be college and career-ready, especially in a digital-first landscape. Cohen does a remarkable job breaking down how students can build a personal brand that genuinely represents themselves while standing out in today’s competitive environment. From tips on creating a professional LinkedIn profile to guidance on managing their digital footprint, Brand Up equips students with applicable advice that’s easy to follow but, more importantly, highly relevant. I’d highly recommend Brand Up to any educator, career counselor, or parent who's looking for a guide on how to talk about digital literacy, careers, and smart decision-making. It’s the kind of resource that students can start using in high school and continue to apply throughout their college years and early careers. A must-have in today’s digital world! Reviewed in the United States on November 9, 2024 5.0 out of 5 stars Educator Approved

“Brand Up is an essential guide for any teen who wants to be successful in life. It is clear, relatable, and most importantly, it prepares teens to thrive in the real world. The self-awareness exercises included throughout the book provide an excellent opportunity for readers to reflect on their beliefs and start making positive changes in their thinking. As a mindset coach, I can attest to the power of having a growth mindset in achieving all kinds of goals — not just those that involve college.”